Lilemong tse 184 tse fetileng, Procter & Gamble (P&G) e hotse ho ba e 'ngoe ea lik'hamphani tse kholo ka ho fetisisa tsa thepa ea bareki lefatšeng ka bophara, ka lekeno la lefats'e le fetang $76 bilione ka 2021 mme e hirile batho ba fetang 100,000. Mefuta ea eona ke mabitso a malapa, ho kenyelletsa Charmin, Crest, Dawn, Febreze, Gillette, Olay, Pampers le Tide.
Lehlabuleng la 2022, P&G e kene tšebelisanong ea lilemo tse ngata le Microsoft ho fetola sethala sa tlhahiso ea dijithale sa P&G. Balekane ba ile ba re ba tla sebelisa Inthanete ea Inthanete ea Lintho (IIoT), mafahla a digital, data le bohlale ba maiketsetso ho theha bokamoso ba tlhahiso ea digital, ho isa lihlahisoa ho bareki ka potlako le ho ntlafatsa khotsofalo ea bareki ha ba ntse ba eketsa tlhahiso le ho fokotsa litšenyehelo.
"Morero oa mantlha oa phetoho ea rona ea dijithale ke ho thusa ho fumana litharollo tse ikhethang mathateng a letsatsi le letsatsi a bareki ba limilione lefatšeng ka bophara, ha re ntse re theha kholo le boleng ho bohle ba amehang," ho boletse Vittorio Cretella, ofisiri e kholo ea tlhahisoleseling ea P&G. Ho fihlela sena, khoebo e sebelisa datha, bohlale ba maiketsetso le boiketsetso ho fana ka bokhoni le sekhahla, ho potlakisa boqapi le ho ntlafatsa tlhahiso ho tsohle tseo re li etsang. ”
Phetoho ea dijithale ea sethala sa tlhahiso ea P&G e tla lumella k'hamphani ho netefatsa boleng ba sehlahisoa ka nako ea 'nete ka kotloloho mocheng oa tlhahiso, ho eketsa botsitso ba lisebelisoa ha e ntse e qoba litšila, le ho ntlafatsa ts'ebeliso ea matla le metsi lifemeng tsa tlhahiso. Cretella e re P&G e tla etsa hore tlhahiso e be bohlale ka ho fana ka boleng bo lebelloang bo boletsoeng esale pele, tlhokomelo e boletsoeng esale pele, tokollo e laoloang, ts'ebetso e sa sebetseng le ts'ebetso e ntlafalitsoeng ea tlhahiso. Ho ea ka eena, ho fihlela joale lintho tse joalo ha li e-s'o etsoe ka tekanyo e joalo tlhahisong.
Khamphani e phatlalalitse bafofisi ba lifofane Egepeta, India, Japane le US ba sebelisa Azure IoT Hub le IoT Edge ho thusa litsebi tsa tlhahiso ea lihlahisoa ho hlahloba lintlha ho ntlafatsa tlhahiso ea tlhokomelo ea bana le lihlahisoa tsa pampiri.
Ka mohlala, ho etsa li-diaper ho kenyelletsa ho kopanya likarolo tse ngata tsa lisebelisoa ka lebelo le phahameng le ho nepahala ho netefatsa hore ho na le monyetla o nepahetseng, ho hanyetsa ho lutla le matšeliso. Li-platform tse ncha tsa IoT tsa indasteri li sebelisa mochini oa telemetry le li-analytics tse potlakileng ho tsoela pele ho lekola mela ea tlhahiso bakeng sa ho lemoha kapele le ho thibela mathata a ka bang teng phallong ea thepa. Sena le sona se fokotsa linako tsa potoloho, se fokotsa tahlehelo ea marang-rang mme se netefatsa boleng ha se ntse se eketsa tlhahiso ea basebetsi.
P&G e boetse e etsa liteko tsa tšebeliso ea Indasteri ea Lintho tsa Marang-rang, li-algorithms tse tsoetseng pele, ho ithuta ka mochini (ML) le li-analytics tse boletsoeng esale pele ho ntlafatsa katleho tlhahisong ea lihlahisoa tsa bohloeki. Hona joale P&G e khona ho bolela esale pele hantle bolelele ba lipampiri tse felileng.
Ho etsa lintho ka bohlale ka bongata ho thata. Sena se hloka ho bokella lintlha ho tsoa ho li-sensor tsa sesebelisoa, ho sebelisa li-analytics tse tsoetseng pele ho fana ka tlhaiso-leseling e hlalosang lintho esale pele, le ho iketsetsa liketso tsa ho lokisa. Ts'ebetso ea ho qetela e hloka mehato e 'maloa, ho kenyeletsoa kopanyo ea data le nts'etsopele ea algorithm, koetliso le ho tsamaisoa. E boetse e kenyelletsa palo e kholo ea data le ts'ebetso e haufi ea nako ea nnete.
"Lekunutu la ho hola ke ho fokotsa ho rarahana ka ho fana ka likarolo tse tloaelehileng pheletsong le lerung la Microsoft tseo baenjiniere ba ka li sebelisang ho tsamaisa linyeoe tse fapaneng tsa ts'ebeliso libakeng tse ikhethileng tsa tlhahiso ntle le ho etsa ntho e ngoe le e ngoe ho tloha qalong," ho boletse Cretella.
Cretella o boletse hore ka ho haha ka Microsoft Azure, P&G e se e khona ho kopanya le ho kopanya lintlha tse tsoang libakeng tse fetang 100 tsa tlhahiso lefatšeng ka bophara, le ho ntlafatsa bohlale ba maiketsetso, ho ithuta ka mochini le lits'ebeletso tsa khomphutha tse haufi ho fihlela ponahalo ea nako ea nnete. Sena le sona se tla lumella basebetsi ba P&G ho sekaseka lintlha tsa tlhahiso le ho sebelisa bohlale ba maiketsetso ho etsa liqeto tse tsamaisang lintlafatso le tšusumetso e matla.
"Ho fihlella boemo bona ba data ka bongata ha hoa tloaeleha indastering ea lihlahisoa tsa bareki," ho boletse Cretella.
Lilemong tse hlano tse fetileng, Procter & Gamble ba ile ba nka bohato ba pele ho nts'etsopele ea bohlale ba maiketsetso. E fetile ho seo Cretella e se bitsang "mohato oa liteko," moo litharollo li hōlang ka tekanyo le likopo tsa AI li fetoha tse rarahaneng haholoanyane. Ho tloha ka nako eo, data le bohlale ba maiketsetso li fetohile likarolo tsa mantlha tsa leano la dijithale la k'hamphani.
"Re sebelisa AI karolong e 'ngoe le e' ngoe ea khoebo ea rona ho bolela esale pele liphello, 'me ka ho eketsehileng, ka ho iketsetsa ho tsebahatsa liketso," Cretella o itse. "Re na le likopo tsa tlhahiso ea lihlahisoa moo, ka ho etsa mohlala le ho etsisa, re ka fokotsang potoloho ea ntlafatso ea liforomo tse ncha ho tloha likhoeling ho isa libekeng; mekhoa ea ho sebelisana le ho buisana le bareki, ho sebelisa bohlale ba maiketsetso ho etsa litlolo tse ncha ka nako e nepahetseng. liteishene le litaba tse nepahetseng li fetisa molaetsa oa mofuta ho e mong le e mong oa bona. ”
P&G e boetse e sebelisa li-analytics tse boletsoeng esale pele ho netefatsa hore lihlahisoa tsa k'hamphani li fumaneha ho balekane ba mabenkele "kae, neng le joang bareki ba reka," Cretella o itse. Baenjiniere ba P&G ba boetse ba sebelisa Azure AI ho fana ka taolo ea boleng le maemo a bonolo a lisebelisoa nakong ea tlhahiso, a eketsa.
Le ha lekunutu la P&G la ho hola le ipapisitse le thekenoloji, ho kenyelletsa le matsete a data a scalable le tikoloho ea bohlale ba maiketsetso e hahiloeng holim'a matša a data a sebetsang, Cretella e re lekunutu la P&G le ipapisitse le boiphihlelo ba bo-ramahlale ba data ba makholo ba nang le talenta le baenjiniere ba utloisisang khoebo ea k'hamphani. . Ho fihlela sena, bokamoso ba P&G bo ho amoheloeng ha li-automation tsa maiketsetso, tse tla lumella baenjiniere ba eona, bo-ramahlale ba data le baenjiniere ba ho ithuta ka mochini ho qeta nako e nyane mesebetsing ea matsoho e jang nako le ho tsepamisa maikutlo libakeng tse eketsang boleng.
"AI automation e boetse e re lumella ho fana ka lihlahisoa tsa boleng bo tsitsitseng le ho laola leeme le kotsi," o ile a re, 'me a phaella ka hore AI e ikemetseng e tla boela e "etsa hore bokhoni bona bo fumanehe ho basebetsi ba bangata, kahoo ba ntlafatsa bokhoni ba batho. indasteri.” ”
Ntho e 'ngoe ea ho fihlella maemo a matle ka bongata ke mokhoa oa "hybrid" oa P&G oa ho aha lihlopha ka har'a mokhatlo oa eona oa IT. P&G e leka-lekanya mokhatlo oa eona lipakeng tsa lihlopha tse bohareng le lihlopha tse kentsoeng ka har'a mekhahlelo ea eona le mebaraka. Lihlopha tse bohareng li haha lipolanete tsa likhoebo le metheo ea thekenoloji, 'me lihlopha tse kenyellelitsoeng li sebelisa sethala le metheo eo ho aha litharollo tsa dijithale tse sebetsanang le bokhoni bo khethehileng ba khoebo ba lefapha la bona. Cretella e boetse e hlokometse hore k'hamphani e etelletsa pele ho fumana litalenta, haholo-holo libakeng tse kang saense ea data, tsamaiso ea maru, cybersecurity, nts'etsopele ea software le DevOps.
Ho akofisa phetoho ea P&G, Microsoft le P&G li thehile Ofisi ea Ts'ebetso ea Dijithale (DEO) e nang le litsebi tse tsoang mekhatlong ka bobeli. DEO e tla sebetsa e le seqhoqho bakeng sa ho theha linyeoe tsa khoebo tse tlang pele haholo libakeng tsa tlhahiso ea lihlahisoa le lits'ebetso tsa ho paka tseo P&G e ka li kenyang ts'ebetsong ho pholletsa le khamphani. Cretella e e bona e le ofisi ea tsamaiso ea merero ho feta setsi sa bokhabane.
"O hokahanya matsapa ohle a lihlopha tse fapaneng tsa boqapi tse sebetsanang le linyeoe tsa ts'ebeliso ea khoebo mme o netefatsa hore litharollo tse netefalitsoeng tse ntlafalitsoeng li kengoa ts'ebetsong ka nepo," o boletse joalo.
Cretella e na le likeletso tse ling bakeng sa li-CIO tse lekang ho tsamaisa phetoho ea dijithale mekhatlong ea bona: "Pele, khothatsoa 'me u matlafatsoe ke tjantjello ea hau ea khoebo le kamoo u ka sebelisang theknoloji ho theha boleng. Ea bobeli, loanela ho tenyetseha le ho ithuta ka 'nete. Bohelehele. Qetellong, tsetela ho batho—sehlopha sa hao, basebetsi-’moho le uena, mookameli oa hao—hobane thekenoloji ka boeona ha e fetole lintho, batho baa fetola.”
Tor Olavsrud e akaretsa litlhahlobo tsa data, bohlale ba khoebo le mahlale a data bakeng sa CIO.com. O lula New York.
Nako ea poso: Apr-22-2024